In my recent blog Post titled, ‘Is Your Website Really Mobile Friendly?’. I mentioned briefly about being sure your website’s URL has HTTS: rather than HTTP: showing prior to your Website’s URL (Domain Name) in the Internet Browser. This is, of Significant Importance.
For all intentional purposes, the two are the same. However, HTTPS; is the Internet Secure version of HTTP:. And the most preferred, if not insisted upon version to use with your Website, Desktop and absolutely, Mobile versions. Here is Google’s definition of HTTPS:.
Secure your site with HTTPS
Protect your site and your users
What is HTTPS?
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users' connections to your website, regardless of the content on the site.
Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
1. Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can "listen" to their conversations, track their activities across multiple pages, or steal their information.
2. Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
3. Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.
From a Marketing stand point, it’s not good to have your website branded ‘Not Secure’ in your Chrome Web Browser. Other Browsers use a circle with an I inside, letting website visitors know, your website’s security risk. Chrome Internet browser is used by over 42% of USA web traffic. That raises the level of importance, be sure your website is using the HTTPS; protocol.
If your website’s analytics are showing a high Bounce Rate (The percentage of visitors to a website who navigate away from the site after viewing only one page.) It could be in part, due to the HTTP://yourwebsite.com “Not Secure’ label that’s causing some loss of potential customers, current and new. Talk with your Website designer and or developer and ask them to update your website today. There may be a small fee, unless your website is built on a platform that can’t issue the SSL Certificate needed for obtaining the HTTPS: status.
Well that sums up a brief summary for the need of an HTTPS: designated Domain Name for your Mobile Friendly website. As well as, your Desktop Internet view.
Next in Part 3 of ‘Is Your Website Really Mobile Friendly? I’ll detail more about the actual design a Mobile friendly website should take on to meet Mobile Search Engine’s and Browser’s requirements for best viewing and SEO on all devices.
Have a great day, and as always, I’m here to serve, if you need assistance with your online website’s Brand and image.