Search engines like sites that update regularly, so aim to refresh all your copy every three months. Use it as an opportunity to carry out a general health check to see what pages or links may no longer be useful. If you have a blog on your site, make sure you keep to a schedule of producing a few posts each month otherwise visitors to your site will think it’s been left unloved. If you can’t look after your blog, what’s your customer service going to be like?
Now it’s time to review your images. Images now appear prominently in search results, so type in your main keywords and see what kind of images appear – do yours cut the mustard in comparison, or do you need to add some better ones to compete? If you’re able to get your image to the top of the page, you could see a huge traffic increase. After you’ve taken a great photo or constructed a brilliant diagram, add it to your image library for your site, then select the image adding an ‘Alt Tag’ and describe the photo in 4-5 words...Images still do speak a thousand words, choose well.