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Optimize your website content for SEO - Part 1

There’s no point creating amazing content on your website if you’re the only person who ever sees it.
May 7, 2019
David Schlatter

Get your site to the top of the search engine listings with robust SEO – we’re talking optimizing images, videos, audio and presentations too, not just text content.

There’s no point creating amazing content on your website if you’re the only person who ever sees it. Content is often regarded as just the text on a website, but it goes much further than that. Videos, audio, images, embedded quizzes and all manner of things form part of your content, so plan and use them wisely.

Before you start

• You should have a website with a few pages of content and/or products

• Know what Key Phrases & Keywords you want to rank for...

• Garner your creativity...

Let’s get started

Step 1

As with any SEO task you’ll need to have the Key Phrases & Keywords in mind that you want to rank for. Follow our Choosing Key Phrases & Keywords for SEO guide for some simple instructions on how to choose yours using Google’s Keyword Planner.

Step 2

Ask yourself questions such as ‘Does the page heading contain my most important Phrase & Keywords?’ and ‘Does my first paragraph explain what the website offers, including a natural mention of the Key Phrases & Keywords?’ Search engines are clever enough these days to determine when copy has been specifically written to attract search engines, so write in your own style and give your copy some personality, while keeping Key Phrases & Keywords in mind to drop in a couple of times throughout your text.

While Keywords still play an important role in Website SEO. Key Phrases are primarily what Search Engines are looking for. Since the launch of Google's hummingbird program key phrase(s) are how search engines will better index your business website's content.

Next Newsletter: Part 2 and Steps 3-4 of 'Optimize your website content for SEO'

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