When building and or having a website built. It’s essential to have original content. The design and layout of your website are the brick and mortar(Storefront) of your website’s presence on the Internet. The content posted on your website is your inventory.
It’s your website content and not your website design that Search Engines like Google, Bing, Yahoo and thousands of others, index your website for ranking and or placement. The SEO (Search Engine Optimization)crawlers that sweep your website, use your content to properly index your business website into the correct, internet search categories, to be found by your potential new customers.
Website content shouldn’t be flowery or creative, but concise and simple. After all, you can own the most impressive looking restaurant from the outside and inside. But if the food is no good, customers won’t stay and or comeback to visit. If your website is hard to understand, or clearly doesn’t state what you do, then inventory your products and services so potential customers visiting your website/storefront, can relate to it, in 15 seconds or less.